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All-New 2012 Honda CR-V Encourages a “Leap-List”

GOAutoPlus.com is home to several Honda dealerships in Wisconsin. Ads for the 2012 Honda CR-V have recently aired, which remind prospective customers to make a list of things to do before taking on life’s milestones like marriage or starting a family.

“The all-new 2012 CR-V is here, and it’s designed to help you get to that list of things you always said you’d do before taking life’s next big leap. Like hiking the Appalachian Trail. Or learning the drums. Or shooting a short film. So if marriage is right around the corner, make a Leap List today. And get going on it in the completely-redesigned 2012 CR-V,” says Honda.

Designed for adventure and exploration, the CR-V will help anyone accomplish his or her Leap List. A 185-hp, DOHC, i-VTEC engine offers the most horsepower and torque of any CR-V engine yet. A smooth ride, the CR-V is equipped with Real Time AWD with Intelligent Control System. This helps the vehicle react quickly to a loss of traction, ensuring safe travel in any climate.

The fresh CR-V is a stylish, athletic, and comfortable vehicle ready for action. With Eco Assist technology, the eco-friendly vehicle goes from great to exceptional. A functional interior offers plenty of space for the driver, passengers, and all necessary adventure gear.

GOAutoPlus.com offers several new and used Honda vehicles in Wisconsin. Make your own Leap List and stay updated with Wisconsin’s premier auto resource for more information on the 2012 Honda CR-V.

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Lincoln to Revamp Luxury Vehicle Division

Lincoln to Revamp Luxury Vehicle Division

GOAutoPlus.com offers several Lincoln dealerships in Wisconsin. Ford is in the process of designing new Lincoln vehicles that combine high-tech features and elegant designs.

Max Wolff, the mastermind behind the new vehicles, said, “Our goal is to make Lincoln look like nothing else that’s out there.”

With the freedom to refresh the Lincoln brand, Wolff will reveal the new version of Lincoln’s midsize MKZ sedan at the Detroit auto show in January. The car is expected to have a sleek, tapered silhouette, a retractable glass roof and a center console that rises like a ramp off the floor directly into the instrument panel.

The New York Times reported “Detroit’s comeback so far has been built on shifting from big trucks and SUV’s to smaller, more fuel-efficient cars. But to cement the turnaround, the American automakers need the profit margins and prestige that higher-priced luxury models can generate.”

Known for chrome-clad exteriors and roomy interiors, Lincoln has discontinued the Town Cars and Continentals popular among an older, more traditional demographic. It is time for Lincoln to step it up and appeal to a fresher, more vibrant consumer base.

“He is pushing them in a totally different direction,” said Rebecca Lindland, an analyst with the research firm HIS Automotive, who got a sneak preview. “I almost fell over when I saw it.” Lindland continued, “They have a long way to go from a perception standpoint. Ford needs Lincoln so that the Ford buyer has a luxury alternative when they want to move up.”

Lincoln plans to introduce seven new or upgraded Lincoln models over the next four years. Wolff’s design team has trimmed down past models and refreshed the Lincoln’s appearance. Although there is a great deal of work ahead for Wolff and the automaker, Ford and Lincoln will soon have a fresh look to match its revamped attitude.

GOAutoPlus.com offers several new and used Lincoln vehicles in Wisconsin. Stay updated with Wisconsin’s premier auto resource for more information on Lincoln’s luxurious makeover.

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Vogue Magazine to Make Lexus Car Parts Fashionable

Vogue Magazine to Make Lexus Car Parts Fashionable

GOAutoPlus.com is home to Lexus dealerships in Wisconsin. Lexus is taking its wheels from the highway to the runway with a new Vogue magazine ad campaign revealed at The Lexus Fashion Workshop. The automaker put four fashion designers to the challenge by having them create wearable pieces using over 2,000 parts from a dismantled Lexus CT hybrid.

The Lexus CT hybrid is made up of nearly 90 percent recyclable materials. Using everything from seat covers to crank bearings, the designers are making the message of the importance of recycling loud and clear. According to a Lexus press release, the designs include:

-“Environmental Crown of Virtue”- piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket.

-“The Valve Collection”- designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps.

-“Nomadic Sanctuary”- trench coat, shorts and clutch designed by John Patrick using floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers.

-“The Luna Shoe”- designed by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.

Brian Smith, vice president of marketing for Lexus, said,” Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is ‘Engineering Amazing’ or maybe more appropriately, ‘Engineering Unexpected.’” Smith continued, “We are able to challenge four designers to turn one of the most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”

The pieces will be featured in a six-page advertisement in Vogue’s January 2012 issue. The pieces will be sold at a private auction during Art Basel Miami Beach with proceeds benefitting the Council of Fashion Designers of America/Vogue Fashion Fund (CFDA), a non-profit trade association representing more than 400 of America’s designers.

GOAutoPlus.com is the premier auto resource for new and used Lexus cars in Wisconsin. Stay updated about The Lexus Fashion Workshop with GOAutoPlus.com.

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GOAutoPlus.com Preparing for 2013 Mazda CX-5 U.S. Arrival

GOAutoPlus.com Preparing for 2013 Mazda CX-5 U.S. Arrival

GOAutoPlus.com is home to several Mazda dealerships in Wisconsin. The 2013 Mazda CX-5 crossover made its first appearance as the Minagi concept at September’s Frankfurt auto show. The vehicle will be making its U.S. debut at the upcoming Los Angeles International Auto Show.

The CX-5 will be Mazda’s first compact SUV fully equipped with Skyactiv technology, the engineering system designed to improve all-around vehicle efficiency. Skyactiv includes a redesigned, highly efficient internal combustion gasoline and diesel engines, manual and automatic transmissions, and an advanced body chassis. The 2013 CX-5 reportedly retains the Minagi’s tailored, well-executed styling cues and bodylines.

The vehicle’s interior has a rich, well-laid-out design. Uncluttered and simple, the CX-5 has an interior made for versatility and multifunction. The CX-5 is equipped with an available navigation system controlled by a console-mounted rotary knob, among many other Mazda amenities.

The CX-5 will be entering an extremely competitive market, but with the advantage of its Skyactiv technology. A Skyactiv-G 2.0-liter gasoline engine, Skyactiv-MT six-speed manual transmission, Skyactiv-Drive six-speed automatic transmission, Skyactiv-Body and Skyactiv-Chassis comprise the vehicle’s new technology. The CX-5 will also encompass Mazda’s new design philosophy: KODO, which means “soul of motion.” The vehicle’s sweeping bodylines and aggressive stance represent the CX-5’s ability to perform and move at top levels.

Mazda North America will announce CX-5 specifications for the U.S. market at the Los Angeles International Auto Show. The vehicle can be expected to have many of the signature Mazda handling and performance capabilities. The CX-5 will continue to be developed into a vehicle that Mazda can proudly present to drivers and Mazda enthusiasts alike.

GOAutoPlus.com offers new and used Mazda cars in Wisconsin. Check out the GOAutoPlus.com website for more information on the upcoming U.S. Mazda CX-5.

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